Our Commitments

Structurally built to be the alternative.

In late 2024, the shopping-extension industry came under public scrutiny after widely-reported investigations raised serious concerns about how some coupon and cashback tools operate. Class-action lawsuits followed. Whatever ultimately gets resolved in court, EzPeek™ SmartShop was built to be structurally incapable of the practices at the center of that reporting.

Not because we promise to be different — because our business model doesn’t generate revenue the same way. Below are the five specific concerns at issue, and how we’re structured to address each.

01

We don’t intercept affiliate commissions.

When a creator, blogger, or YouTuber sends a shopper to a retailer with their affiliate link, their attribution stays with that sale. EzPeek doesn’t run a checkout-time browser extension that replaces last-click attribution. If a creator drove a sale, the commission is theirs.

What the 2024 reporting allegedAllegations were raised in 2024 that some browser extensions replaced creator affiliate cookies with their own during checkout — redirecting revenue from content creators to the extension provider. Those allegations are the subject of ongoing class-action litigation.

Creators drive honest product discovery. A tool that quietly sabotages them isn’t aligned with shoppers either, because without creators, shoppers lose the honest reviews and comparisons they rely on to make good decisions.

02

We don’t have cashback prompts that quietly capture attribution.

We don’t prompt you with a click at checkout. We don’t award small cashback rewards in exchange for silently securing last-click commission. Our business is a paid subscription — not a click-based commission book layered on top of a free-sounding utility.

What the 2024 reporting allegedAllegations were raised in 2024 that a “cashback rewards” feature, ostensibly giving users a small reward, in practice granted the extension provider last-click commission attribution — returning only a fraction of that commission value to the user as a reward while the rest stayed with the provider.

A “free” tool that earns through hidden click mechanics is expensive in ways users never see. We charge a clear price and work for one party: you.

03

We don’t hide better deals.

Every search we run surfaces the full sourced offer list — Amazon, Walmart, Target, Best Buy, and every other store we check — and publishes where each price came from. If a lower price exists at a retailer we index, you see it. No omitted offers. No suppressed codes.

What the 2024 reporting allegedAllegations were raised in 2024 that some coupon extensions did not reliably surface the best available discount code, and that in certain cases better codes were suppressed in favor of codes from merchant partners of the extension.

A ranking that omits a better deal isn’t a ranking — it’s a sales channel dressed up in one. We publish sourcing on every price so the math is auditable. If you find a better price we missed, tell us; it’s a bug, not a business decision.

04

We don’t quietly hurt the creator economy.

Creators who refer shoppers to EzPeek keep their attribution. Creators’ external affiliate links to third-party retailers aren’t intercepted at checkout, because we don’t run the kind of extension that could.

What the 2024 reporting allegedClass-action lawsuits filed in 2024 on behalf of content creators — including well-known voices such as the legal-commentary creator LegalEagle — alleged that widespread affiliate-cookie replacement functioned as a systematic diversion of revenue away from the creators whose content drove the sale.

Creators and shoppers are the same community. A tool that exploits one cannot truly serve the other. If a creator’s work sent someone here, the creator keeps the credit — full stop.

05

We don’t pretend to be one thing while running another.

Our business model is explicit: $4.99/month for Founder pricing, $9.99/month at standard. That’s the revenue. There is no hidden affiliate book, no sponsored placement, no “free” discount tool secretly monetizing your checkout on the side.

What the 2024 reporting allegedAllegations were raised in 2024 that a prominent browser extension was marketed primarily as a shopper-benefit tool, while a substantial portion of its revenue allegedly came from affiliate-commission redirection that harmed creators — prompting concerns about deceptive positioning at industry scale.

We’d rather run a smaller business that’s honest about what it is than a larger one that isn’t. Structural honesty isn’t a marketing line; it’s the business.

Further reading

Readers who want to explore the 2024 coverage directly can start with the original investigative reporting and the community discussions that followed:

  • MegaLag’s investigative video series on YouTube
  • /r/Scams community discussion threads
  • Commentary from creator-focused legal voices, including LegalEagle
  • Tech-press coverage in outlets such as The Verge and Wired
  • Court filings in the class-action litigation referenced in that coverage

EzPeek™ SmartShop has no formal position on the pending litigation and makes no claim about its eventual outcome. We reference the 2024 reporting because shoppers searching for a different kind of tool are often searching in response to it, and we want to be specific about what we’re structurally different from.

The best way to see how we’re different is to use it.

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